Purely businesslike. Friendship or purely business relationships - what to choose? Principles of business communication


Basic principles


When establishing personal relationships, each person is guided by his individual preferences. Such relationships are created naturally and bring moral satisfaction and pleasure to the participants in communication, and contribute to a relaxed pastime.

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Business relationships are selective. They are built taking into account the pursuit of specific goals and objectives determined by the business plans of the organization and managers.

They can have an informal expression and be carried out through correspondence, phone calls, communication on social networks, chats, and Skype.

Divided into:

  • internal, focused on solving the enterprise’s own organizational issues;
  • external, aimed at establishing contacts with partners and clients.

The formation of business relationships is carried out taking into account the basic principles:

  • coordination of rights and responsibilities;
  • division of labor in accordance with the job responsibilities of each employee;
  • maintaining unity of goals in the interaction of personnel;
  • personal responsibility of each employee for fulfilling the tasks assigned to him;
  • distribution of part of the manager’s functions to other employees to improve and optimize work activities, as well as to quickly achieve specific goals of the organization.

Compliance with these principles contributes to the creation of favorable psychological relationships among employees in all areas of the organization’s activities.

Types of communication in business style

The task of business communication is always the interaction of people to achieve a specific result. Work issues can be resolved through many forms of communication. Thus, there are some types of business communication:

  1. Business correspondence. These types of business communication are considered correspondence, because the necessary information for the opponent is conveyed in writing without a personal meeting. A huge number of people engage in correspondence every day. However, writing a business letter is not such an easy task. It is necessary that it be correctly formatted, sent within a strictly current deadline, the information must be presented specifically and briefly, nothing superfluous. While conducting business correspondence, interlocutors can already draw some conclusions about each other.
  2. Business conversation. This is the most common form of business communication. In every company, the manager must hold conversations. Their content should have a beneficial effect on the team and business development. With such a conversation, the boss and his subordinate can resolve certain work issues, tasks, company performance and much more.
  3. Business meeting. For better results, the company holds meetings. They are designed to resolve issues that are urgent and allow for the most effective interaction between employees or partners. The meeting is not always held with the boss and his subordinates; only managers can gather to discuss important problems.
  4. Public speaking. The use of this form of business communication is necessary in order to convey any information of an informational and presentational nature to listeners. The speaker must be knowledgeable about the subject of his speech. The business speech of the speaking leader must be literate, for beauty it may contain expressive language means, the person himself must be self-confident, and the text must be clear and logical.
  5. Business meeting. When considering the types of business communication, one cannot ignore this form of communication. After all, it is considered an integral part of interaction in business. Thanks to negotiations, you can quickly resolve any problems, set goals and objectives for business development, take into account the opinions of your interlocutors and draw the right conclusions. They are usually held between the heads of different enterprises and are aimed at demonstrating their position and, as a result, reaching a solution that would satisfy the interests of all partners.

Effective business relationships


The consistency of internal interaction between staff and the creation of a professional external image of the entire organization as a whole depend on well-built business relationships.

For business relationships to be effective, they must be built taking into account the basic working rules:

  • maintaining the priority of the organization's goals over the goals of individual employees;
  • stimulating employee interest in work activities and improving professionalism;
  • a combination of normatively prescribed actions and self-organization of personnel;
  • ensuring psychological compatibility in organizational personnel placement;
  • when rationing labor and establishing the scope of duties of workers, compliance with their level of professional training, psychological and physical capabilities.

The main priorities of effective relationships include honesty and reliability.

These options best serve to strengthen established professional connections.

Business Ethics


Business communication at any level: between employees, between subordinates and managers, between partner organizations - must comply with certain norms and rules. Their totality represents the ethics of business relations.

Recently, in conditions of increased competition between commercial organizations, much attention has been paid to the quality of communication. It becomes a “calling card”, a trademark of the company and promotes respectful attitude and the establishment of effective business relationships.

Generally accepted ethical principles include:

  • respect for participants in a common cause;
  • the honor and reputation of the company is more important than profit;
  • decent competition;
  • justification of trust;
  • refraining from illegal and illegal means of achieving goals;
  • compliance with applicable laws and submission to legitimate authorities;
  • opposition to corruption and crime;
  • showing tolerance towards representatives of other countries, cultures and traditions;
  • conducting business in accordance with available funds and resources;
  • performing one's duties not for personal gain, but to achieve common goals.

Compliance with the general ethical principles of the organization should not contradict the ethics of internal relationships.

Principles of business communication

Business communication requires maximum concentration from all participants in the process. The ability to effectively interact with clients, colleagues, even competitors is a very valuable and necessary experience. It is necessary not only to have direct knowledge of the subject of a business conversation, but also to be able to take into account the important features of interaction. Let's look at them in more detail.

Control over the situation

In business you can't show your real emotions. All successful entrepreneurs know this axiom. If you want to achieve great results in your individual activities, learn to clench your teeth at some point. It is extremely important to keep your finger on the pulse, to control everything that happens: new deals, signing contracts, your own feelings and doubts about this. After all, if a manager constantly thinks about whether he is really doing the right thing, the company is unlikely to achieve success.

Control over the current situation allows you to constantly be aware of events, whatever they may be. The opportunity to take active action arises only when there is a clear plan, confidence that all steps are correct and planned in advance.

If the person you're talking to is acting extremely unrestrained, never join him. A verbal altercation or a heated argument are not components of a successful business. The real ingredients of a successful entrepreneur are always patience and tireless work.

The ability to hear your client

At the beginning of the development of any business, it is necessary to clearly understand what is most important in business. And the most important element is always the client’s persona. The target audience is what all activities are aimed at. The ability to work with clients, taking into account their needs and desires is the basis of success. Whatever your business is, it will benefit from such a profitable investment. It is necessary to invest not only in the development of production, but also in the service sector, so that visitors feel at ease and comfortable.

Audience requests are the company’s problems that need to be solved. You should always try to satisfy your client's needs as much as possible so that they leave satisfied with the quality of your work.

Ability to focus on what matters most

Someone will say that business is a very harsh thing and, of course, they will be right. Business communication is different in that it requires complete concentration, immersion, and dedication. Sometimes you need to throw away everything that is not important and look only forward. Any failures only strengthen you and force you to grow and improve professionally.

The life of a modern leader is full of daily stress. Every day he is bombarded with a powerful flow of information that needs to be systematized, analyzed and applied in practice. Finding the main task and devoting the main amount of time to it is already becoming a winner. A talented leader always understands this.

Ability to separate personal relationships from business

People sometimes tend to mix work and interaction with co-workers. If a person seems unpleasant to us for one reason or another, this does not mean that he cannot be useful to the business. Being in a large company, sometimes you have to work with completely different representatives, take into account the opinions of colleagues and take into account the most opposing opinions. Don't mix work and personal life. The development of an enterprise should be approached very responsibly, so that you do not have to regret it much later. Business communication is the best way to help a person concentrate on the desired tasks.

Ability to be honest

There is a famous fair statement - business must be clean. For the sake of making a successful transaction, you cannot be cunning, deceive, or use other people. All these ugly actions can result in damage to your reputation, loss of respect and trust from clients. Truthfulness is good in any activity. After all, if the client realizes that he has been deceived, this is unlikely to lead to the development and prosperity of your business. Business communication is the foundation on which trusting relationships are built.

Ethics of relations between managers and subordinates


The relationship between management and core working personnel has a direct impact on the overall production and psychological atmosphere in the team. The higher quality and professional they are, the better commercial indicators the company can achieve in achieving its goals.

It is recommended to build effective relationships at the “manager-subordinate” level based on compliance with the following important principles:

  • creating working conditions that do not harm the health and human dignity of employees;
  • concern for improving the standard of living of workers, providing them with decent wages;
  • listening to the opinions of subordinates and responding to their suggestions;
  • guaranteeing equal rights for employees regardless of their age, gender, nationality and religious views;
  • ensuring labor protection to prevent accidents;
  • eliminating conflict situations and participating in collective meetings and negotiations.

Compliance with the ethics of business relations and business is an essential element in the formation of an overall idea of ​​​​the professionalism of any company.

Features of business communication

The principles and forms of business communication form some of the features of this type of communication. They can always be used to distinguish business communication from personal communication. What are the main features of business communication in business?

  • An important element in business relationships is the reputation of partners. A businessman who loses it practically loses his entire business. Reputation does not fall from the sky, it is acquired over the years, so it is important for every person to value his name. If a leader really cares about his reputation, then he will never allow himself to do something that will desecrate it.

For example, an enterprise engaged in the production of dairy products must place the main emphasis on the high quality of its products, otherwise the company will lose its face.

  • In addition to reputation, business communication is based on the specificity and clarity of the problem statement. A manager should always set what goal needs to be achieved at a certain stage of business development. This will allow the entire company team to work accurately and harmoniously in the right direction.
  • The next feature is cooperation, in which all parties to the agreement benefit. Experienced businessmen know that the most profitable and lasting relationships are established when it is mutually beneficial to all parties to the transaction. Therefore, you should not worry only about your profit; sometimes you can receive a little less of it, but maintain a relationship with your partner. This way, you will make an investment in the future that will definitely bring you dividends in the future.
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