Who is a business psychologist? Live cases with analysis, practical examples

I drank coffee in a regular cafe. The cars were stuck in a traffic jam. Someone was sitting in a cool foreign car, and someone was in an old, cheap, beat-up car. There was a university diploma on the table. Now new opportunities opened up for me - a full-time job, a career. Business, the psychology of a millionaire, goals for life - thoughts were rushing fussily in my head. I painted a picture of a successful and happy life.

I wanted money to always be in my hands. Drive an expensive foreign car, live in a huge apartment in a prestigious area, travel at the first call of your heart, dress only in expensive boutiques and have only the most beautiful and luxurious women nearby. Get out of the constant lack of money and achieve maximum financial success. I psychologically did not agree to anything less!

My first psychological business training

It was raining heavily outside, and I was sitting in this cheap cafe and drinking disgusting coffee. I never managed to find a suitable job. They offered me such a low salary that even the prospects for career growth were not attractive.

Internet searches led me to a famous blogger. He once refused to work for someone else's uncle in favor of his own business. His main idea was that financial knowledge is not enough, but the psychology of business management makes it possible to quickly start and successfully develop in a short time. Now for him, earning a million rubles has become the norm of life.

How? How did he find the formula for success through business psychology? A happy young millionaire smiled at me from the screen. How am I worse than him?

The answer turned out to be very simple. I need to undergo business psychological training, and the knowledge will give me advantages and open up new horizons for me!

Tenth place. Rationalizer for traders

The idea is intended primarily for psychological research institutes, showing that everything ingenious is simple. All you need is the real embodiment of interesting ideas. Surely our Skolkovo can’t come up with something like that?

So, research shows that investors trading on stock exchanges at home via the Internet often act irrationally: their behavior, being influenced by emotions (fear, greed), can jeopardize the ability to understand current goals and actual positions, and make the right decisions.

But forewarned means protected. The “Mirror of Emotions” gadget from Philips Design and the ABN AMRO incubator, consisting of two parts - the EmoBracelet and the EmoBowl, probes the trader’s emotional state and signals (the bowl begins to pulsate with red lines) when to take a time out, calm down and reconsider your actions.

Official website of the project: www.mirrorofemotions.com

Brochure with a description of the device: Leaflet.pdf

Financial calculations

Investment in opening a psychological center

The start-up capital investment of a business project is minimal, since there is no need to purchase expensive equipment and production materials. This cost item consists of expenses associated with renting premises, repair work, registration of activities, purchasing the necessary furniture and costs for the initial advertising campaign. As statistics show, the amount of investment in a business project by region on average does not reach 100 thousand rubles.

Current expenses

The company's monthly operating expenses are formed from rent, utility payments and tax deductions, as well as costs associated with paying employees of the psychological center, conducting regular advertising and marketing events.

Income and profit, project payback

On average, as practice shows, a business project of a psychological center pays back the initial investment within six months of operation. The company's further monthly income is about 100 thousand rubles. The profitability of a business project is more than 30%.

Ninth place. Breakup service

Bernd Dressler (Berlin, Germany) has developed a service to save people from unpleasant explanations when breaking up. For a fee, a professional psychologist will tell you this unpleasant news instead. There are also paid consultations to help you prepare for such a conversation, if your principles do not allow you to shift this burden of responsibility.

Similar services have appeared in Russian-speaking countries. Here follows about psychologist Natalya Tselyuk (Minsk, Belarus), who advises those who find themselves in a difficult situation: when the relationship seems to be continuing, but for one of the partners the moment has come when they really want to end it. And also the “Sorry service” from Marina Ivanova (Dnepropetrovsk, Ukraine), which helps to dot the i’s in a civilized manner regarding the protracted conflict, and, if possible, resolve it.

But if there is no longer a chance, and the glass of love is broken into pieces, then pay attention to the services of Ellie Scarbor (Austin, USA), who offered a service for overcoming the consequences of breakups, and which successfully helps restore self-respect and self-esteem to abandoned women. Read more about this idea at “1000 Ideas.”

How to open a psychological center

Registration of activities

The best option, especially at the first stages of activity, would be registration in the form of an individual entrepreneur without forming a legal entity. It is necessary to establish a limited liability company in case of close cooperation and work with other legal entities. You can change the form of business at any time during your activity.

Renting premises

To open a small psychological office with one or two specialists working in shifts, it will be enough to rent a bright room in the desired area with an area of ​​about 30 square meters. If a full-fledged center for psychological assistance and customer support is planned, it is necessary to rent a room that can accommodate several similar rooms - according to the number of qualified psychologists of the company.

Purchase of equipment and furniture

You will need computers or laptops that allow you to store the necessary information in the database, as well as landline telephones. Comfortable class furniture will allow clients of the psychological center to relax and tune in to the right mood - they need to take the trouble to purchase such furniture.

Recruitment

In this area of ​​business activity, like no other, qualified personnel determine the success of business development, since clients work directly with the company’s psychologists. Careful and thoughtful selection of professional employees is necessary. The management functions of the center will be taken over by the entrepreneur, and for legal and accounting support in the first stages of development, it is recommended to turn to third-party specialists.

Eighth place. Alibi service

“Let the one who never needed a little alibi for his little lies cast the first stone!”

Frenchwoman Regina Muizard considers the goal of her project to be preserving the family and protecting freedom-loving husbands from unnecessary suspicions and showdowns. Fake postcards, restaurant and hotel bills, fake plane tickets. Full programs of seminars and conferences, business calls, wedding invitations from a distant relative - everything is used to create a solid alibi.

Another Oklahoma entrepreneur makes money by creating excuses for absenteeism for US employees and students. And in order to avoid conflicts with the law, the author of the idea warns clients, saying that his certificates and checks are not documents, and they can only be used as a joke.

General characteristics of the business idea, relevance

The business project of a center for psychological assistance and support is relevant in practically any region of the country; the target audience will form a stable client flow. To open a psychological center, it is not necessary to have a psychological education; it is enough to employ professional specialists who will provide psychological assistance and support to clients, and the aspiring entrepreneur will take on management and organizational functions.

Advantages and disadvantages of providing psychologist services

The following advantages of this type of business activity are highlighted:

• minimal start-up investment due to the absence of the need to purchase expensive equipment;
• a competent approach to the company’s advertising and marketing policy will ensure a client flow, and therefore the revenue side of the company’s budget;
• the presence of regular clients, since psychological trainings and programs are regularly repeated.

At the same time, there are a number of disadvantages and risks that a new entrepreneur will have to face:

• high level of competition in some regions, large towns and cities;
• the direct dependence of the success of the enterprise on the employment of qualified personnel with special education, as a result of which there are difficulties in finding suitable employees in small cities and certain regions of the country;
• ineffectiveness of ongoing advertising and marketing activities.

Seventh place. Robot psychotherapist

People who have experienced emotional problems, for one reason or another, often do not want to contact a live psychologist. The development of Dutch clinical psychologists simulates online communication with a therapist. The MindMentor robot, created and tested on 1,600 clients, showed its suitability in 47% of cases, and reduced the level of stress among users. Service cost - ? 4.95 per hour.

According to the developers, the “psychotherapist” works best with problems such as stress, family troubles, issues of motivation and life mission, insomnia, anxiety, conflicts with friends and colleagues. But the robot is powerless in case of severe disorders: schizophrenia, drug addiction, and a number of others.

Unfortunately, we were not able to look at the miracle therapist (the site is still under development), but then we remembered the expert systems from Igor Ashmanov, which, with your efforts, can be programmed for such conversations. If you make a robot like this, we’ll be happy to see the result.

Jealousy

Jealousy is comparable to love and hate and is essentially one of the most powerful human emotions. In interpersonal communication, especially in love and marital communication, many difficulties arise specifically related to the feeling of jealousy.

Loneliness in the midst of a crowd

According to some psychological theories, loneliness is regarded as a negative state. There is a difference between loneliness and solitude. Loneliness is...

Deja vu. Mysteries of the brain.

Deja vu is one of the little-studied and mysterious phenomena of our psyche. Many people sometimes feel that a particular situation in their life has already been experienced before in all its details. All this happened... But how and when? This phenomenon is called the déjà vu effect from French. déjà vu - already seen.

Fabulous blog therapy

Modern practical psychology has a very large toolkit in the form of psychological methods, psychotechniques and psychotechnologies. Psychological tools are constantly being improved and new ones added. However, many of them are very ancient, worked out over centuries, millennia and are still effective.

Secrets of the relationship between parents and children

The constant problem of “fathers and children” is considered in orthodox psychology mainly from the standpoint of age differences and contradictions. Most standard methods dedicated to correcting relationships between parents and children are ineffective because they do not use knowledge about the psychoenergetic characteristics of a person.

Mysterious brain crystals

We live in an amazing time, when more and more secrets in a person become apparent, when the hidden capabilities of a person, being in a state of suspended animation, become the object of scientific research. Famous scientists such as Carl Jung, Vladimir Bekhterev, Natalya Bekhtereva, Nikolai Kobozev, Pyotr Goryaev, Konstantin Korotkov and many others have proven that the physiological brain is not capable of fully providing conscious and especially unconscious functions due to the low speed of electrical impulses in neurons.

Holistic Human Consciousness

Consciousness is one of the basic concepts in psychology. It is professionally significant for a practical psychologist. The effectiveness of his work depends on how he approaches the understanding of consciousness. The concept of “consciousness” has received many interpretations over thousands of years of human history.

Psychological assistance in business

Practice shows that any business needs psychological support and accompaniment. The higher the level of business, the higher the level of psychological work. This is not due to the whim of psychologists, but to the needs of business for development and protection. In this regard, our psychological assistance in business is carried out in these two areas.

Psychological assistance in crisis situations

To characterize psychological assistance in crisis situations, it is necessary to briefly consider the concept of “crisis situation”. Situation (from Latin situation - position) is a set of conditions and circumstances that create certain relationships, conditions, position. Crisis (from the Greek crisis - turning point, time of choice) is a difficult transitional state of any system from regression to progress, for example:

Psychological assistance for gambling addiction

As long as humanity has existed, it has been playing gambling, which has become an integral part of civilization and one of the most common human vices.
Gambling (from the French hasard - chance, risk; from the Spanish azar - playing dice), passion, passion, excessive ardor - this is a manifestation of a person’s character and temperament, depending on the neurophysiological and mental characteristics of the brain. Articles 1 - 10 of 46 Home | Prev. | 1 | Track. | End | All

Sixth place. Emotional release service

Bad week? You can’t find a job, you’re being insulted on the Internet, your relatives are sick, are you fed up with the hypocrisy of the authorities? Fifty bucks and a bag of breakables (15 vases or plates) ready to be thrown against the wall. By the way, you can pin a photo of your offender on this wall. An original way to relieve stress from Sarah's Smash Shack (USA).

Moreover, there can be many variations on this theme. Thus, the designers of Yarisa and Kublitz have automated this process and offer vending machines for breaking dishes. You put down the money and receive fragments with emotional release as a gift.

Among other methods, we should note the company Vent By Phon (USA), whose employees are ready to listen in any terms over the phone to everything that is “boiling up” in your mind, without giving any advice. Moreover, the first 3 minutes of listening will be free, and additional ones will cost $2.99 ​​per minute.

Sports trainer Lin Xiao from China has come up with an alternative way of emotional release. He offers himself for half an hour for $60 as a punching bag for stressed women. One can only envy the master’s self-defense abilities. What if some boxing champion comes?

Paperwork

Any business starts with its legalization. Choose a convenient activity format. If in the future you do not plan to replace online communication with the standard practice of personal meetings, register an individual entrepreneur - this will be enough. As a form of taxation, indicate the simplified tax system at a rate of 6% of profit.

Available OKVED activity codes:

• 88.99;
• 96.09.

No additional permits or licenses are required.

To obtain an individual entrepreneur certificate, contact the MFC with a package of documents:

• passport;
• TIN;
• statement;
• duty payment receipt. For individual entrepreneurs it is 800 rubles.

Processing time: 3 working days.

Fifth place. Relaxation room

If the previous methods confuse you with their aggressiveness, then creating a relaxation room may be a good idea. And here you can focus on the most relaxing room in the world (according to the creators), located at the University of Hertfordshire.

A pleasant green light that increases the production of the pleasure hormone dopamine in the brain; artificial blue sky, which helps create a mild form of sensory deprivation and encourages focus on internal sensations; soothing soprano voices and the singing of Tibetan bowls - all this distracts from everyday stress and harmonizes the state of mind.

How much money do you need to start a business?

The advantage of a business idea is the minimum investment in the project both at the start and during the work process. Basic expense items:

• business registration – 1,000 rubles;
• rent, if necessary – from 20,000 rubles;
• equipment for high-quality consultations – 40,000 rubles;
• advertising – from 20,000 rubles.

To start a business, an investment of about 80,000 rubles will be required. Monthly to support the project you need to invest:

• rent (if necessary) – 20,000 rubles;
• advertising – from 10,000 rubles.

Fourth place. Aroma discos

We have previously written about aromatherapy as a positive method of maintaining excellent psycho-emotional shape.

But the Austrian DJ ODO7 went a little further and uses this method in his public appearances. During the show, he mixes various natural essential oils, creating a unique atmosphere of pleasure on the dance floor. Spraying mixtures in front of powerful fans, he exerts a controlled effect on viewers not only through vision and hearing, but through smell. As a result, the audience experiences new, unexpected sensations, positive emotions, and drive.

Key Features

A huge number of people think every day about why they cannot become entrepreneurs.

In fact, absolutely any purposeful and active person can open their own profitable and promising project.

The main thing is not to let problems into your own life that do not allow you to develop and move forward.

These include:

• excessive fears;
• lack of self-confidence;
• laziness that prevails over all other desires;
• reluctance to make investments.

For a business to become profitable and generate significant profits, labor cannot be avoided. You will have to work a lot, diligently, every day.

Moreover, the manager will be involved in the project many times more than any other employee. At the initial stage, you will have to forget about holidays, vacations, days off and often sick leave.

Another important point for running a business is investments. It is very important to understand that in order to get a good income you will have to use something.

This point is extremely important for development and is the basis of entrepreneurial psychology.

Third place. Entrepreneurship training programs for children

The Zefty online service is a virtual bank account for children, in which real money is kept by their parents. Using the service, children can write checks for cashing, as well as monitor savings and plan their expenses more responsibly.

Another online service for improving children’s money handling skills. Bizznizz is a creative learning environment where a child, having created his own business, can earn extra pocket money and manage it wisely.

Franchild is a project that allows children to run a franchise business. Children and their parents choose the type of business they like (production of candles, soap, etc.), order useful equipment for work, and receive a virtual storefront for trading via the Internet.

Ka-Ching is the sound of a cash register, as well as a team of professionals from business and psychology developing educational entrepreneurial programs and techniques for children. A series of practical business cases to develop business skills at your service.

The boxed product Biz in a boxx is educational programs for children of different ages, with the help of which your child will be able to independently develop useful business skills. Decision making, financial analysis, planning, time management, accountability and research are rare skills that are not usually taught in school.

Chances are, no one taught you how to manage, save, or invest your money as a child. Camp Millionaire is designed to correct this omission for your children. Summer financial education programs are an interesting vacation and adventure for your offspring.

What is business psychology?

Psychology and business are interconnected. This direction is a field of science that analyzes the psychological problems that arise when running your own business. The purpose of this science is to study the subject engaged in business and help him correct the problems that arise as he develops. Additionally, business psychology studies relationships in teams and tries to find solutions to various conflict situations.

People who are thinking about starting their own business have various problems that prevent them from taking their first steps. The most popular of them:

1. There are many concerns regarding failures related to management, financial distribution, competitor analysis, and preparing tasks for further development.
2. Laziness. It is considered a fundamental problem that can destroy even established businesses.
3. Fear of losing invested money or lack of desire to invest in your own project.

It is important not only to prepare finances for initial development, papers, workers, premises, but not to forget about psychological preparation. It is important to set yourself up for constant work. Otherwise, it will be extremely difficult to achieve success. It is a mistake to think that during the first few stages of business development the manager will sit with his hands folded. We will have to work in different directions.

Second place. Test drive profession

VocationVacations ® offers test drives in over 125 unique careers through expert mentors. Do you doubt your true calling, are you looking for a new career, but don’t want to risk your current position? Then this service is for you. Try yourself in a new role, even if at the first stage only on the weekend.

Advertising and marketing nuances

Since in Russia, especially in small towns, people are in no hurry to visit a psychologist’s office, good advertising and marketing strategies are necessary. First of all, you need to use social networks: Vkontakte, Facebook, Instagram. You can place advertisements not only on your own page, but, if possible, in groups, forums, and other people’s pages.

Printed materials will help to inform the population: advertisements, flyers, business cards, booklets. They should be distributed in shopping centers, educational institutions, at bus stops, etc.

You can create your own website, but don’t get too hung up on it. It is enough to make a one-page resource and post information about yourself and your services. A serious project will have to be promoted, which will require contextual advertising, which is not cheap.

When posting information about yourself, do not embellish the reality. Clients will quickly understand if something is not true. Try to prove yourself from the best side when meeting your first clients: word of mouth will do its job. There will always be people who experience certain difficulties in communication, personal life, and work. They may want to get help from a psychologist.

Distance course “Psychoanalysis in business” from Alina Timoshkina and Elvira Mityukova

The purpose of the course is to provide an understanding of the psychology of working in a team, talk about the methods of psychoanalytic coaching and group analytical consulting, and also practice all the tools in practice until results are obtained. The training lasts 3 months, the total number of academic hours is 96. It takes place remotely, there is homework. Intermediate and advanced level.

Relevant for organizational psychologists, coaches, business trainers, crisis managers; HR specialists; managers, business owners.

The cost of the course with a discount is 36,000 rubles (price without promotion is 45,000 rubles). Payment in any convenient way.